In the span of less than 24 hours I have read or watched on TV the introduction of two latest apps. Dare I say I don't have an iPhone, nor do I want one until they open up the service carriers, but all these freak'n apps make it hard not to jones for one. Speaking of carriers.....doesn't limiting their service to just one go against the very nature of everything Apple stands for? But I digress.
So last night I saw a commercial for Nationwide Insurance. They now have an app that takes you through the steps of documenting a car accident. It's called the "Accident Toolkit" and it prompts you to take pictures, start the claims process, collect the necessary information from the other driver, etc. It's a good idea and I'm sure they won't get the props for coming up with it because Allstate and State Farm are surely going to jump on that bandwagon as fast as you can say - "you're in good hands."
And that second app - a very cool idea for art directors and photographers - a color app by The Mill. It lets the user manipulate an image on set and email to The Mill's colorist for reference. Check it out here.
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